All posts tagged social media

The Superbowl & Social Media 2012

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By On February 5, 2012 In Social Marketing, Sports, Twitter With No Comments Permanent Link to The Superbowl & Social Media 2012Permalink
It’s finally here… the day we get to eat chili, hot dogs, snack on stadiums made of sandwiches, drink beer, and chat all day with our friends about the NFL Superbowl! Some neat things that are going on in the social media world:

The NFL has a GIANT command center set up, and massive bandwidth has been pumped through the stadium so people can share about the game live with their friends who aren’t fortunate enough to be there. Check this out! and look at this gallery of images from the SMCC. They aren’t just watching to see what is said – over 20 people will monitor to reach out proactively to help people with things like parking info, getting lost in the stadium, getting an answer to a question, etc. even though they have not been directly asked via Twitter or Facebook. This isn’t push marketing – this is amazing customer service! Very, very cool!

Mashable has some ways you can use SM while watching and talking about the game: http://mashable.com/2012/02/05/super-bowl-2012-social-media

And we have set up a mini Tweet Command Center using Intefy today, that anyone can make their own just by logging in and tweeting while watching the search streams in the other columns. Go to http://intefy.com/superbowl if you want to watch it or use it today. Here are some things you should know about using this app:

Login Securely using Oauth to Tweet
Once you login, you can tweet from this page securely and we don’t see your account credentials, dm’s or anything. 

Retweet and Reply from Other Columns
If you mouse over a tweet you’ll see some icons show up under the avatar. Click one to retweet or reply, and the text will pop over into your Tweet box so you can edit and send it to easily communicate with others. (You won’t necessarily see it on this page if it doesn’t contain a keyword being searched.)

Problems with the Page?
If you run into problems, tweet us @intefy and we will try to help. The product is going through a development change regarding the way searches happen – if the page times out today and you see error messages, wait a few minutes and reload the page and hopefully the time will have passed where it will display tweets again. We will soon have a different api from Twitter implemented that will eliminate this issue.

We have no preference for a winner today, since our own beloved Chiefs aren’t in the game, but have fun watching the Superbowl and ads! See you online. :-)

Malcolm Baldrige Introduces Social Media criteria in 2012

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By On December 8, 2011 In Business Management, Process, Social Marketing With No Comments Permanent Link to Malcolm Baldrige Introduces Social Media criteria in 2012Permalink
The Malcolm Baldrige program is the “nation’s public-private partnership dedicated to process excellence.” The Malcolm Baldrige is a customer-focused change agent that defines criteria to influence continuous business improvement and award performance excellence. There is a cost to apply for the award, however organizations receive at least 300 hours of review by a minimum of eight business and quality experts. Site-visited organizations receive over 1,000 hours of in-depth review. Every applicant receives an extensive feedback report highlighting strengths and areas to improve. Continue Reading →

Social Media in the News

By On August 26, 2011 In Life Online, Musings, Social Media Club, Twitter With No Comments Permanent Link to Social Media in the NewsPermalink
You can tell that Social Media is now officially mainstream when you read the news. This week’s headlines include a Missouri state judge issuing an injunction against a teachers social networking prohibition law, social media use during natural disasters, and Britain political leaders meeting to brainstorm on how to use social media or limit others from using social media to curb civil unrest.

Missouri Court Injunction

The Missouri story is of particular interest as my husband happens to be a Missouri teacher. With a 15-year old daughter who also happens to attend his school, we were very concerned with this new law (Senate Bill 54, section 162.069) going in to effect. There was a real possibility that he would no longer be able to be “friends” with his own child. Thankfully we have a pretty good kid, but I would be lying if I didn’t admit to keeping a watchful eye on her posts and interactions. Continue Reading →

How We Create a Social Media Campaign

By On January 16, 2011 In Brand Experience, Process, Social Marketing With 3 Comments Permanent Link to How We Create a Social Media CampaignPermalink
We are often asked, “How do you go about creating a social media campaign? Where do you start, what do you do, how do you know if it is working?” We decided to share how we answer these questions with all of you to get your feedback on our approach and hear from you on what you may do differently. Hubspot recently recognized our John Deere/Chip Foose campaign as one of their 11 online marketing success stories so thought that would be a good one to use as our example project. Continue Reading →

Holiday Homework for Website Owners (including me!)

By On December 27, 2010 In Fresh ID With 4 Comments Permanent Link to Holiday Homework for Website Owners (including me!)Permalink
It’s the last week of the year and I always feel a surge of energy at this time, for the coming year and our business. And then I realize I want to clean up some things around the site, make some long thought about improvements, and get ready to open the doors to a fresh new Fresh ID in the new year. Combined with several of our clients needing significant home page improvements, I’ve got a little checklist of site and marketing things I am going to address this week and I challenge you to use it if needed on your own sites. Let’s be fresh together in 2011! 1. Is your homepage in need of an update? If it’s static, meaning, it doesn’t incorporate real-time or dynamically changing elements to keep it fresh, you need to change it at least monthly to create new experiences for repeat visitors. You can also do coding to have content rotate randomly so the mix of content feels fresh, and you can add real-time updates from Twitter or Facebook or YouTube so that users are presented with constantly changing content. Continue Reading →
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