All posts tagged marketing
Should You Try Using Different Words to Tell Your Story?
On February 1, 2012
In Advertising, Brand Experience, Restaurants & Hospitality, Retail, Social Marketing
With No Comments
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This simple, but poignant video might help you think of new things to try and do for your business if you’ll sit back and think about where you could say things another way, or give your customers the unexpected.
The best PR is often incidental
A lot of our site visitors know about my love and admiration for CJ Sapong, rookie forward for Sporting Kansas City. I call him my #lilrookie on Twitter and love to make threats against those who threaten to injure him or even give him a bad time during a game. He did something completely unique and unexpected yesterday – with the women’s national team in town to play a game at LIVESTRONG Sporting Park, he decided to serenade Hope Solo, goalkeeper with a rap-style poem he had penned the night before. Watch the video and then let’s discuss the outcome… Continue Reading →
Facebook Marketing: Tips from HubSpot
Reading HubSpot’s Facebook Tips really makes you want to login and start interacting more with people!
The key to Facebook success and promoting your brand is engagement. A major part of putting your business on Facebook needs to be interacting with customers, future customers and “fans” of your business and actively engaging in the community.
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Meet Ryan, our newest team member!
We are getting ready for an event and taping things here and there to test. This clip is a little introduction to our new Sales & Marketing Director, Ryan McElhaney and our company Fresh ID. Say howdy to her in the comments or on Twitter @freshid!
Holiday Homework for Website Owners (including me!)
It’s the last week of the year and I always feel a surge of energy at this time, for the coming year and our business. And then I realize I want to clean up some things around the site, make some long thought about improvements, and get ready to open the doors to a fresh new Fresh ID in the new year. Combined with several of our clients needing significant home page improvements, I’ve got a little checklist of site and marketing things I am going to address this week and I challenge you to use it if needed on your own sites. Let’s be fresh together in 2011!
1. Is your homepage in need of an update? If it’s static, meaning, it doesn’t incorporate real-time or dynamically changing elements to keep it fresh, you need to change it at least monthly to create new experiences for repeat visitors. You can also do coding to have content rotate randomly so the mix of content feels fresh, and you can add real-time updates from Twitter or Facebook or YouTube so that users are presented with constantly changing content.
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