I’ve noticed a number of disturbing posts from brands I follow on Facebook lately, and that is to request “I need X number of followers by Monday – please help us and ask your friends to like us!” Said once, it’s kind of… icky. Said repeatedly, downright annoying and embarrassing. This isn’t just coming from small businesses or amateurs. Everyone from major brands who already have a fair amount of followers there, to city governments, to event organizers are making these unseemly requests for no real reason except they WANT more fans.
Some people feel compelled to raise their fans and follower numbers, and often forget about nurturing and interacting with those they already have. One of our clients, Spa Insights, has the following stat they share with clients: “The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20%.” Even if those numbers are specific to their industry, that likely is similar for others. Think about that, and then think about what it says to your existing fan base when you spend your time (and theirs) begging for new fans.
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All posts tagged Kansas City
Tom Jenkins, CTO to present at D2W Conference
Tom Jenkins, Chief Technology Officer and Partner at Fresh ID, a local Kansas City creative service agency, will be speaking at the 2011 “Designer Developer Workflow Conference” on July 14th – 16th in Kansas City, Missouri.
The conference has three main tracks; Designer, Developer and Mobile for participants to attend. Jenkins will be presenting for the Developer track on July 16th. His presentation, “Making WordPress bend to your will” will explore the many extras that are built into the WordPress API which allows users to take the platform to the next level. Because WordPress has become the platform of choice for many top sites, including Fresh ID, Tom will be discussing some of the ways that, as a Developer, you can extend its use. Continue Reading →
The conference has three main tracks; Designer, Developer and Mobile for participants to attend. Jenkins will be presenting for the Developer track on July 16th. His presentation, “Making WordPress bend to your will” will explore the many extras that are built into the WordPress API which allows users to take the platform to the next level. Because WordPress has become the platform of choice for many top sites, including Fresh ID, Tom will be discussing some of the ways that, as a Developer, you can extend its use. Continue Reading →
Freshen Up: Flourish Magazine
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Facebook Marketing: Tips from HubSpot
Reading HubSpot’s Facebook Tips really makes you want to login and start interacting more with people!
The key to Facebook success and promoting your brand is engagement. A major part of putting your business on Facebook needs to be interacting with customers, future customers and “fans” of your business and actively engaging in the community.
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Fresh ID’s Very Special Snow Day, with Soccer Players, Snowballs, Sports Fanatics & Social Media
If you follow any of the Fresh ID team on Twitter, you probably couldn’t have missed the snowbrawl mayhem we dove headfirst into yesterday. It actually began the night before, when I noticed Sporting KC, Kansas City’s pro MLS soccer team, who we follow and have met with before, posting about one of the players needing a hashtag for a snowball fight. Kei Kamara who hails from Kenema and is the forward for the team, had been tweeting about never having been in a snowball fight, and some fans from The Cauldron (Sporting KC’s most active fan group) were talking about rectifying that, and a plan was hatched. There are more details and a great post about it at the Sporting KC site.
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