Jeffrey Summers is a seasoned consultant in the hospitality industry, and I caught a portion of his online radio show, Hospitality 101 yesterday and found it really interesting so I wanted to post it for you here. It’s a two hour show I think – our friend Olivier Blanchard is on at the end and makes some interesting points about the type of cultural differences between America and Europe, and how social media can be utilized by restaurants and hotels to achieve the same levels of relationship they have there, increasing the transactions and loyalty of customers by simply getting to know them better via ongoing engagement.

So many of the lessons here apply to other industries as well, but especially if you have a restaurant, hotel, dry cleaner or other service-based business with regular clientele, you should check this show out and listen to the others as well. Also follow @JeffreySummers and @thebrandbuilder on Twitter for regular doses of social marketing advice!