All posts tagged google

Unintentional SEO

post-live-nude-seo
The other morning I was half-awake and trying to go to our site and check the stats (don’t judge – I was just avoiding getting up) and I did the classic user maneuver where I typed into the search box on my iPhone “freshid.com” instead of putting it into the URL box directly. I was pretty surprised to view these search results:



Apparently, Google is sharing that one of our core capabilities is… Live Nude Events!! Except, umm, wait. Though we love doing hybrid virtual events for conferences, and live online events that involve revealing thingssurprisesinterviews and scooping the press we have never yet done a Live Nude Event for anyone. The pricing formula for that would be so extrapolated it would be comical:

Price + % Added for Reputation Risk – % Deducted for Number of Visible Abs + % Added for Bandwidth if Famous Celebrity – % Deducted for PR Exposure of Fresh ID for Featuring Naked Famous Celebrity…

You can see how complex this is!

In all seriousness, I DO know how Google picked up these words… I named a blog post about the first live online event we ever did (LikeMinds) “Live Nude Events… Behind the Scenes of Like Minds 2010′s Online Event”

I initially thought “Google is the Devil” but then realized this was my fault. It seemed like a great idea at the time – I was being cheeky and referring to the transparency and potential for problems you run into when you are doing a live videotaped event online, in real-time, with hundreds of real people watching, commenting, and running into their own issues. But I never intended to promote these 3 little words as a “skill” , though I’d like to think if anyone could pull off a successful, interesting and buzzworthy live nude event it’d be Fresh ID. LOL!

So, the lesson learned this week is – be careful what you name your blog posts, pages and online assets. I have chuckled at the daily visits from people searching “live nude online” or “watch live nude events” because I knew they were hitting that blog post, being disappointed and leaving again (sorry, no naked folks here!) But I’m a bit chagrined to know that an accountant or doctor, or someone else who is conservative may look us up and rule us out based on our rather randy set of offerings (according to this Google search) “Digital Strategy & Live Nude Events!! Portfolio NSFW!” ;-)

Just be careful. I’m going to talk to our SEO partners about what to do about it, if anything. We have an excellent team that does SEO for our clients and we are going to use them for ourselves this year also but haven’t begun yet, so if you need SEO to clean up a problem like this or just to be found online more easily, give us a shout.

In the meantime, if you have a Live Nude Event you need to throw, Fresh ID specializes in – oh, well, I better not offer that. :-)

Wrapping Up the Week in Tech

There’s been a lot of buzz and happenings this week in the technology world, so I thought I’d update you on some of the newest and latest stories!     This week Google+ quietly rolled out that you can now start a Google+ Hangout with a YouTube video right from YouTube. No flashy announcement from them on this, but this cool feature does allow you to watch those crazy videos together! I see a family Google+ hangout in my future, we can’t get enough of those funny videos…. Continue Reading →

Google+ 10 articles to help you figure it out

There has been a lot of buzz about the “new” social network in town, Google+, and there has been even more articles, blog posts, Twitter talk and chatter about all the features, what it means to the social networking future space and how people are utilizing it. So over the past 2 weeks or so, I’ve been collecting some online articles and posts about Google+ to get a better understanding and wanted to share them with you! Continue Reading →

Web-based Project Management Tools

lisaAs a project manager, I am often asked to speak on business management tools. A wealth of web-based, simple, and valuable tools exist that can be used in any type of company size and industry. We use many of these applications in our day-to-day business to manage our projects, teams and ourselves. It is important to remember that a tool should help you facilitate your work… NOT add more work to your day. You need to understand your work flow and identify where you need help prior to application selection. Tools should:
  • help you create, build, and develop projects
  • lead, direct and advise your teams/sponsors/clients
  • assess, measure, and analyze your progress
  • and most important, be simple to use

Project Management Tools

Basecamp

Basecamp – We use this tool to manage our virtual workforce teams and to easily communicate with our clients. We are able to set milestones, assign to-do tasks according to milestones, upload files, and communicate through the forums.You can build templates and customize the tool to match your brand. This tool eliminates our dependency on email and allows 24X7 access to project status.

Smartsheet – This tool was recommended by a colleague. For you spreadsheet lovers out there this tool may be the one for you. In addition to basic project management capabilities, you can produce summary reports and access the tool from your phone through their mobile application. A very interesting aspect to Smartsheet is their on-demand workforce. If you need resources to help with simple tasks (primarily research oriented tasks) they have a virtual workforce to help you (for an hourly rate of course). @Task – This is an enterprise level tool and can be integrated with a variety of applications such as Oracle, Peoplesoft and Salesforce.com. This tool has very impressive reporting capabilities that can support the most detailed of managers and the highest level of executives. If you have large and complex programs this tool may be the one for you. freshid-ning Ning – A lot of people use Ning for communities, but we’ve been experimenting with it for free project management. It’s not quite as robust as Basecamp, but has some similarities, including the ability to create permission-based groups and invite different people to join them. It’s working pretty well, and it’s customized with our brand, which we consider a big benefit.

Administrative Tools

Echosign – I have to say this is my favorite tool lately. Echosign allows you to improve your sales contract cycle time from weeks to hours by allowing online signatures that are in compliance with the ESIGN act making the online signature as powerful as a hand-written one. Red-lining is supported as well as multiple signatures/initials throughout the document. The client/contractor you are requesting to sign does not need to have signed-up for the application and can provide their signature in a matter of seconds. We have had 15 contracts signed in the last month and have yet had anyone experience any issues or confusion… in fact a few of our clients are now using this tool for their business and every time Kristi tweets it out, a lot of people seem thrilled to learn about it. We’ve set up their tweet bot that announces when we signed something or someone has signed a contract with us to help spread the word. Freshbooks – Contractors love this tool so we love it too! Freshbooks make invoicing super easy and helps you keep track of what is paid vs. outstanding. Reporting is included and the open API supports integration with Quickbooks and Basecamp. If you are looking to improve your billing cycle time then we suggest you take a look at Freshbooks. You might recognize one of the testimonials on the home page. Outright- is a companion management tool that we use with Freshbooks to track and manage business expenses. Very helpful for tax-time and reports.

Team Management Tools

Dropbox – A backup server that finally doesn’t require you to load the document twice. This application synchronizes with your hard drive automatically! You get 2G of storage free and automatic notification when any file is loaded or changed. A tool that helps you with your current workload, doesn’t require extra work and is so easy grandma can use it. BackpackBackpack – Also by 37Signals, Backpack is great for capturing thoughts from brainstorming sessions, creating task lists and keeping track of things to do, and share notes, calendars, files and lists among your team. It’s intuitive and easy to use, and for people who don’t need the full-blown project management of Basecamp, might be a better choice.

Self Management Tools

Skype – Yes, many of us online types have been using Skype for awhile but for those new to the “geek” scene this tool is a nice surprise. This VoIP application allows unlimited free domestic calling, video calling and instant messaging with other Skype users. You can also quickly upload files and send resource links during conference calls. The tool integrates with a multitude of address books and allows calls internationally and to non-Skype users for a premium charge. Remember the Milk – Built with the “Getting Things Done” philosophy this is a great tool to manage all aspects of your life …personal, school and work. They have a variety of mobile app’s to support an on-the-go lifestyle and include map integration that can track where you are to notify you when you are in the vicinity of getting a to-do done. I personally like the tag cloud capability to help me see where my time is being spent and to highlight where I can get two birds with one stone. Google – The mother of all tools. In addition to gmail, calendar, and google docs we also use google groups, google voice and google reader to help simplify our daily responsibilities. Yes, you do sometimes have a glitch here and there but the flexibility, accessibility and simplicity outweigh any of the bumps you may experience from time to time. What makes us the most excited?? Google Wave came out September 30th and a lot of folks seem to be loving it. These really only skim the surface of the cloud-based apps we use everyday… Delicious for bookmarks, Evernote for capturing disparate types of info around the web, Twitterface for monitoring twitter keywords, analyics apps, plus our smartphones which let us access many of these apps while mobile are like an engine powering Fresh ID to run. We are always looking for new and improved ways to operate our business so if you have a killer tool that we didn’t mention here please leave us a comment and let us know about it! Cheers! Lisa