All posts tagged Fresh ID

Never Stop Dreaming

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A lot of things have been changing in my life lately, as many of you can imagine with the personnel changes we’ve gone through the past couple of months – I’ll talk more about that in a coming post – but I was thinking this morning about an important facet – maybe THE most important facet of business or personal growth, and that is to never stop dreaming.

I have always wanted to own a restaurant. I think I have a mission to feed people or animals, or something because it comes up again and again. I feed the neighborhood cats at the country house, which my husband hates but it seems like the least I can do given there’s no one who really cares for them in any other way. I ran a vegetarian website for a few years, with the mission of someday owning a chain of veggie fast food places. But given I make little money as it all pretty much goes into this still-growing business, it hasn’t seemed anything near reality, just a future goal or hope, wish or dream that comes up now and then.
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Reasons Not to Beg for Facebook Fans

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I’ve noticed a number of disturbing posts from brands I follow on Facebook lately, and that is to request “I need X number of followers by Monday – please help us and ask your friends to like us!” Said once, it’s kind of… icky. Said repeatedly, downright annoying and embarrassing. This isn’t just coming from small businesses or amateurs. Everyone from major brands who already have a fair amount of followers there, to city governments, to event organizers are making these unseemly requests for no real reason except they WANT more fans.

Some people feel compelled to raise their fans and follower numbers, and often forget about nurturing and interacting with those they already have. One of our clients, Spa Insights, has the following stat they share with clients: “The probability of selling to an existing customer is 60-70%. The probability of selling to a new prospect is 5-20%.” Even if those numbers are specific to their industry, that likely is similar for others. Think about that, and then think about what it says to your existing fan base when you spend your time (and theirs) begging for new fans.

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Fresh ID Announces CEO Succession Plan

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Lisa Qualls to Exit as Chief Executive Officer on December 31, 2011 Kristi Colvin to Assume Role of Chief Executive Officer KANSAS CITY, MO — Fresh ID, LLC, creative services agency today announced a planned transition in executive leadership with Lisa leaving her position as Chief Executive Officer of the Company effective December 31, 2011. Kristi B. Colvin, the Company’s Founder and current Chief Creative Officer, will assume the role of Chief Executive Officer concurrent with Lisa Qualls exit. Continue Reading →

Client Happenings

As we enjoy this beautiful fall, we thought we would take a moment and share all the great things happening with our clients this season. We are a blessed company to have the opportunity to work with some of the most generous, fun and innovative companies around. They also love their clients as much as we love ours and as you will see below, they know how to take care of their customers, fans, and patrons. We are thankful for their business and appreciate all they do!

Local KC Businesses

Trezo Vino, an Italian Bistro in Leawood, KS recently announced a new lunch special they will offer Monday – Saturday. Get one of their fabulous lunch entrees and a beverage for only $8.50. If you are looking for a great stocking stuffer gift be sure to check out their holiday gift cards. They also offer monthly wine tastings and have special events planned for the holiday season. Located in the Park Place shopping area with the only outdoor skating rink in Johnson County, Trezo Vino is a great place to enjoy a meal, cocktail or simply to take a break during the season. Associated Plastic Surgery, KC’s Cosmetic Surgery Center, is your resource for all the latest procedures, including Slim Lipo. Also known as Lazer Liposuction, this procedure is less invasive then traditional liposuction and still effective at contouring the body. For more information on this and other cosmetic procedures check out their blog. Direct mail has been very effective for Sole Patch. This local Barbershop, located in Prairie Village, has seen an increase in their business since starting their direct mail campaign. We are very excited to see their business grow. Guys, if you haven’t already be sure to check out Sole Patch for a unique experience.

Kansas City Sports

Congratulations to Sporting KC’s CJ Sapong on wining the MLS Rookie of the Year! Sapong was drafted to Sporting as the #10 pick and made his debut in their first game, March 19th.   The rookie forward has had a great year with Sporting KC taking their season all the way to the Eastern Conference Final. Season starts up again March 2012.

The Chiefs are busy on and off the field. Watch your team take on the Bears, in person! Like the Chiefs on Facebook for your chance to win two round-trip tickets to Chicago, two nights hotel stay and two tickets to watch the Chiefs take on “Da Bears” December 4th. Are you the biggest Chiefs fan ever? Prove it! Enter the Ultimate Chiefs Fan Photo Contest for your chance to win a Motorola Xoom Tablet! In the spirit of football, the Chiefs are celebrating local high school football coaches. In both Kansas and Missouri, vote daily to select the coach you feel deserves the title of High School Coach of 2011. Don’t wait, voting ends November 21st!

New to Twitter

Welcome to Twitter! We are very excited that Tippin’s Pie and Summit Marketing have started to “tweet”. Award winning Tippin’s Pies are a Kansas City tradition. Their hand crafted pies can be found at any Hen House location or by ordering online! Follow them on Twitter for pie specials and coupon offers. Summit Marketing uses their M4 Marketing Process for commercial, government and non-profit clients. Follow Summit on Twitter for more information.

Ready to Launch

It’s that time… New websites for AuctionAnything, QuickieChick, PurseBlog and Spa Insight Solutions. AuctionAnything, an online software, uses their expertise to help other organizations. Find them on Facebook for tips and launch date information. Need daily quickies? Check out QuickieChick’s new tumbler and wordpress site. Laurel House shares her expertise on fashion, food, work and workouts and  and life in general. You can also see her new brand proudly displayed on her Twitter and Youtube accounts. PurseBlog is your online resource for designer handbags and will be rolling out their new site within the month. This online magazine provides daily editorials about, you guessed it, designer handbags. Check out their new site for monthly giveaways! Our friends at Spa Insight Solutions also recently launched their new website just in time for the 2011 ISPA conference they attended this month. A company that is dedicated to improving the spa industry through spa consultation and strategy, we appreciate the services Spa Insights provide their clients.          

As I say Goodbye….Reflections of Fresh ID

The day I started Fresh ID was the day I saw my transvestite neighbor slip and fall on the icy sidewalk, on a cold January day. That morning I woke up early, fresh, focused and ready to start my new challenge, but instead all I could picture in my mind all day was my transvestite neighbor, with her long flowing pink hair and purple-puffy jacket sailing through the frigid air landing with a “thud” on the snow packed sidewalk. I quickly learned at Fresh ID that nothing is “normal”. There wasn’t any “set in stone” processes to follow. Instead its place that encouraged creating your own process that worked for you personally and would be successful at getting the job done right. That was one of the first hard challenges for me. For years of being in school, having people tell you what to study, when to turn something in and then grade you on how well or terrible you did it, being able to explore and create my own professional system was a struggle. I constantly looked to Lisa and Kristi to say “That’s Great” or “You’re wrong”, because I was seeking that feedback, but instead I was given the challenge to invent something that worked for me and the company. Now don’t get me wrong, I did get feedback (A LOT OF FEEDBACK), but it was also teaching me to reach out and learn through trial and error, which has now contributed to my growth because I got to learn by experience. My favorite lesson came, when one day, through my tears of frustration and uncertainty, Lisa looked at me and said “Kid, you need to learn how to be comfortable with being uncomfortable”. This slap in the face was a reality check and made me stop and change how I perceive myself and the real-world. At work, you need challenge and change, but at the end of the day you have to love it or you wouldn’t do it the way it deserves to be done. I know for me, when I’m comfortable I stop trying because I like where I’m at. In order to grow, pushing outside your comfort level is a must. I’ve learned at Fresh ID that the only way I was going to be successful was to push to the next test, even if it was uncomfortable. In order to meet personal expectations of greatness, it’s all about being comfortable with putting yourself out there. Once you reach that comfortable successful peak, it’s time to push harder. Only then can you evolve. There have been some amazing times here at Fresh ID these past 10 months. I have laughed until I cried, or peed my pants, cried and huddled in a corner, and created some really cool things that I’m so proud to be part of. The bond that grew between us all has given me the strength and confidence to move on.There have been many moments of education, but here are a few that I will take with me (and are appropriate to share to the world).   10 things in 10 months
  1. When you are arguing or having an in-depth conversation with someone, take time to stop what you are saying and truly listen to their words. You might be arguing the same point, just in a different way.
  2. Things don’t always go right, even when the best laid plan is in place. Airplanes could run late, minds can be changed and ideas may be altered. But at the end of the day, if you have cheese, a sweet treat and enjoyable colleagues around you at work, your job is successful and fulfilling.
  3. Take time to be around someone you admire and listen to how they do business. But don’t let it make you quiet, your ideas are still valuable and just because you may feel they are always “right”, you may put a new spin on something that could change the course to bigger and better things.
  4. Surround yourself with co-workers who have different values, ideas and ways to do things. It will be frustrating at times, but in the long run the “ying and yang” effect is truly remarkable and works in a small business.
  5. Be proud of the work you do. Shake hands with confidence and share with anyone and everyone what your job is, you never know where a business deal or future negotiation will be hiding and you don’t want to miss out.
  6. A beer and a good idea can go a long way. The best thoughts don’t always happen in the office, take time to step out and let your mind go (and yes, wine can help you there too, we don’t discriminate at Fresh ID!)
  7. Express yourself. No matter what you are feeling, excitement, anger or confusion.
  8. Having an office that’s an “open door” to friends and other colleagues makes the day better. Filling up the office with these people adds excitement, new ideas, and laughter. It truly helps build a dynamic work place that all enjoy.
  9. Take time for yourself. At Fresh ID our minds go 24/7 and that’s what makes us unique and special. But it’s okay to stop and take time out before you burn out. You deserve that time.
  10. Be a family. Dysfunctional, determined and deeply committed to each other and the work. Success will come, but at the end of the day you have each other.
  I also feel it’s my duty to share how it is I work with my Fresh ID family, just in case you feel the need to suck up or work with any of them. Sherry: Between drinking Coca-Cola and packing her purse with every random item you may ever need (seriously, ask her for something I bet she has it), she’s a detailed genius at what she does. Give her the specifics, make sure she has all the information and then let her work. Oh yeah, and to show how much she rocks, find something with “Hello Kitty” on it….she has a lot so  get creative. Tom: He likes meat, and being the only male in the office, he’s had to suffer through some pretty girly conversations and food. His sense of humor comes out sporadically so listen for it, because when he says something you want to hear it. He’s the level-headed partner who is always up for a challenge and a Star Trek TV show. Kristi: Yes she loves her ruffles, Eiffel Tower, French Wine and Lil’ Rookie, but deep beneath her sassy blonde exterior, there is no one else who can create and imagine like she can. The way Kristi’s mind works amazes me, but she showed me that no matter where you are in your life, if you truly love something, if it truly moves and inspires you, it deserves your full attention and faith. She may mix things up now and then, but if she never spoke up (which trust me, she’s never held back), creative genius wouldn’t happen and we’d all be stuck un-challenged and like everyone else. Lisa: I hope I can be half as intelligent, funny and giving as she is one day. This time spent with her made me realize that a working woman can have it all, you just have to put the time into it and know that sacrifices will be made. Her words, actions and the way she does business is inspiring. Her dedication to something is beyond compare, as she puts 110% into whatever she is doing. Whether it’s cheering for a KC sports team, being a mother, a CEO, a toe-touch, or being the life of the party, Lisa gives it all she has with a smile on her face.