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	<title>Fresh ID &#187; business blog</title>
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	<description>intelligent design for life online</description>
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		<title>How Blogs Work for Business</title>
		<link>http://freshid.com/2010/01/how-blogs-work-for-business/</link>
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		<pubDate>Sat, 23 Jan 2010 16:29:34 +0000</pubDate>
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				<category><![CDATA[Art of Blogging]]></category>
		<category><![CDATA[blogging]]></category>
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		<category><![CDATA[business blog]]></category>
		<category><![CDATA[claire stokoe]]></category>

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		<description><![CDATA[A pretty good overview for the uninitiated business considering adding a blog. The approach and content is not one-size fits all... there are so many methods a company can use when considering a blog, but this overview covers a lot of great reasons "why" you should have a blog... and we believe most companies should.]]></description>
			<content:encoded><![CDATA[This is a pretty good overview in cartoon-like format, for the uninitiated business considering adding a blog, created by @killer_bunnie. When it comes to blogging, approach and content is not one-size fits all&#8230; there are so many methods a company can use when considering a blog, so if you have questions about your particular situation, please let us know.

In the coming months we will be covering a lot more about the art of blogging from the technological to company processes and cultural aspects to design and content approaches, so let us know if you have any burning questions and we will try to cover those first &#8211; we&#8217;re fortunate to be friends with many prominent bloggers/consultants and if we don&#8217;t have the answer, will tap into our network of friends to find it.

But this overview covers a lot of great reasons &#8220;why&#8221; you should have a blog&#8230; and we strongly believe <em>most</em> companies should. Check it out&#8230;
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