Just prior to moving to Kansas and restructuring the company with Lisa, Kristi worked for a company in Plano that sold Six Sigma software products, and Fresh ID temporarily stopped taking new clients during this time. She was hired as User Experience Manager primarily for her experience with product integration and product line identity. In reality she was also the Marcom department, and for the year and a half that she was there virtually everything was rebranded with a new identity, from the packaging to brochures to the website to the products themselves: desktop, widgets and web applications, as well as a more than a dozen prototyped products that did not enter development before she left. These are just a few samples of the hundreds of digital assets she created while there.
