This is an example of what we often do, whether as a brand makeover or for a new brand/startup identity. Quickie Chick, aka Laurel House had a book coming out in June 2012 and the publisher wanted a more solid identity for her online assets and video channels. We did a complete brand overhaul of all her digital assets to complement the book launch.
We first created a new logo for Quickie Chick, then assets for her Twitter, Facebook and YouTube channels, a WordPress and Tumblr site, print stickers for merchandise she “approves”, new business cards and a new email template, for one cute, coordinated identity that is undeniably “her.” (The post-it notes you see here are something she uses around the house all the time, a personal symbol.) We love how it came out and had a great time working with her to define new branding.
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