Coffee bags that resemble old motor oil cans, Americana flavoring, and as the designer quips “Coffee for yer Pops.” Fuel America is the brainchild of Commoner, Inc., a Boston-based identity studio that makes logos and trademarks fun again. You could get lost for a while in their Dribbble account, but I recommend it highly. But let’s focus on this one brand identity for a moment, because it’s loaded with great inspiration and solid branding lessons.
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Reposted July 2, 2012 as this is applicable to an upcoming post on user experience and influence – watch for it this week!
In an effort to better communicate what we do for clients, I’ve created two PDF documents that describe the various user experience activities that take place on an ecommerce or software design project.
I am about to relate a true story. I’m sure many of you have had similar experiences and I’d love to hear about them in the comments. Names will not be changed to protect the guilty, so reveal away.
I have Time Warner Cable at my city house. I originally signed up for just the Internet, and when I did there were some options for TV of either 29.99 or 39.99 (or maybe both, unsure) for a digital package that has mostly filler stations and no movie channels. (My country house cable is much better, we get 1 HBO, 1 Showtime and 1 Cinemax at least.) I decided not to sign up for the Cable TV after all because I don’t like much that’s on TV and am used to using my Roku/Netflix on nights when I feel I must have non-internet entertainment. I am usually only in the city Monday thru Thursday nights, so I see TV on weekends.
The change to a forced Timeline display for all Facebook pages at the end of this week (March 30th!) has many of us scrambling to make sure our Pages look good in this new view. Here are some things I’m learning that might help you make your Page as appealing as possible given the constraints and limitations of forcing your content into a “timeline”.
HOLD THE PRESSES!!
JCP, or JC Penney, or whatever we are supposed to call them this week, has changed their logo again. Sadly, it still looks like something done in Powerpoint. How do they keep doing this???? Behold…
Update: We have confirmed the migration date is March 10th vs. March 1st. We have also confirmed that the custom tab width is NOT changing and will remain at 520 pixels.
Our friends over at Facebook have once again “surprised us” with changes to Page design. To be fair, they had communicated a few months ago that Pages would at some point change to be consistent with the personal profile design changes they implemented in December, 2010. Unfortunately, not everything was clearly explained and in some cases what they said a few months ago is no longer accurate. These new changes will impact how Pages are designed and managed so we wanted to make sure our clients and friends were in the know. Facebook has started a FAQ list for your reference. A very helpful article we found thanks to our friend Laura Watkins is over at Inside Facebook. Here are the resources we are reviewing that Facebook has provided: Pages manual, Change benefits , Pages Resource Center.