Lisa (@lqualls4444) and our friend Joe Cox (@joenormal) were featured in the Kansas City Business Journal (KCBJ) for their involvement with Social Media Club Kansas City (@SMCKC). Joe, the current President, and Lisa, Chairwoman of the Board, talked about the growing membership and development of SMCKC and the cool information and social activities members are involved in. Lisa and Joe explained how businesses are reaching out and using social media and how this club is a place for business professionals to reach out and learn from each other. “None of us are social ninjas”, Cox said. “We’re all eager to learn from each other” (KCBJ).
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Fresh ID Out and About in KC
It’s been a busy, exciting and educational past few weeks at the Fresh ID offices. Our team has been in full force around KC, and working around the clock. At Fresh ID, we believe in sharing what we know and actively learning at all times. Recently, our very own CEO Lisa Qualls was featured in the Kansas City Business Journal talking about “Social Media Club of Kansas City”, and then Lisa and our CTO, Tom Jenkins both knocked it out of the park with their presentations at “WordCamp KC”.
Lisa (@lqualls4444) and our friend Joe Cox (@joenormal) were featured in the Kansas City Business Journal (KCBJ) for their involvement with Social Media Club Kansas City (@SMCKC). Joe, the current President, and Lisa, Chairwoman of the Board, talked about the growing membership and development of SMCKC and the cool information and social activities members are involved in. Lisa and Joe explained how businesses are reaching out and using social media and how this club is a place for business professionals to reach out and learn from each other. “None of us are social ninjas”, Cox said. “We’re all eager to learn from each other” (KCBJ).
Continue Reading →
Lisa (@lqualls4444) and our friend Joe Cox (@joenormal) were featured in the Kansas City Business Journal (KCBJ) for their involvement with Social Media Club Kansas City (@SMCKC). Joe, the current President, and Lisa, Chairwoman of the Board, talked about the growing membership and development of SMCKC and the cool information and social activities members are involved in. Lisa and Joe explained how businesses are reaching out and using social media and how this club is a place for business professionals to reach out and learn from each other. “None of us are social ninjas”, Cox said. “We’re all eager to learn from each other” (KCBJ).
Continue Reading →
We Are All Paid to Tweet… Sorta
People often think I am tweeting for dollars, because I gush enthusiastically over a brand name or a particular thing on Twitter. If some people are saying that, and asking me directly about it, the likelihood of many other people thinking it but never saying it is high. So I wanted to clear up any misconceptions and also share with you our philosophy at Fresh ID on being paid to tweet (or Facebook, or whatever) and the principles we use with clients, for the curious.
At any given point in time, seeing a tweet like this from me is not rare:
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AMA KC 2011 Seminar Thoughts…
On Tuesday, May 2nd I got to attend the American Marketing Associate of Kansas City’s 2011 Seminar at Avila University. Here is my quick overview and favorite tweets from the seminar!
The American Marketing Association of Kansas City invited students, AMA members and curious professionals alike to the 2011 Seminar “The Power of Like: Facebook and Social Media Panel”. Emceed by John Holt of Fox 4 News, the panel consisted of Brad Keown, Regional Marketing Director of Facebook, Randall Brown, Global Director of Digital Strategy at Gatorade and Jonathan Busky, Senior Director of Sales Innovation & Marketing Solutions, Cafe Mom. They provided the audience with their expertise and opinions about how social marketing is influencing today’s marketing world.
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The Etsy-Twitter-Tumblr Triumvirate
On January 9, 2011
In Advertising, Ecommerce, Fresh ID, Social Marketing, Twitter
With 1 Comment
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This post is primarily meant for Etsy sellers. (We are one now too!) There are currently 273,270 active Etsy sellers, people signing up as members at a rate of over 300,000 per month, and in November 2010 Etsy broke a sales record of over 2 million items sold in one month. So how can sellers expand their reach, have more fun selling and increase their sales potential? By adding some other social networks to their mix of daily activities!
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Think Like a Rockstar
Ran across this great set of slides posted on Twitter by @mikesansone from his blog, www.converstations.com. This is a great message about the roles played by both an Actor and an Audience. The presentation he cites is called “Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts” by @MackCollier.
In the presentation, Mack draws a very interesting parallel between rockstars and companies in social media, noting that Rockstars have Fans, while companies have costumers. The idea is that rockstars are focused more on simply engaging, rather than building up a fan base. Take Pink for example (@Pink). Pink uses her Twitter account in mostly the same ways any individual would use a Twitter account. She uses it to stay connected and close with friends and other rockstars and to talk about topics she is interested in. There isn’t a lot of promotion going on. This simple difference in motive makes all the difference when it comes to building a community of brand advocates.
You can check out the blog post here: http://www.converstations.com/2010/09/brunch-n-brains-mingle-with-your-audience-become-a-fan.html or view the slides below.
Please tell us what you think!
