All posts in Process
Malcolm Baldrige Introduces Social Media criteria in 2012
The Malcolm Baldrige program is the “nation’s public-private partnership dedicated to process excellence.” The Malcolm Baldrige is a customer-focused change agent that defines criteria to influence continuous business improvement and award performance excellence. There is a cost to apply for the award, however organizations receive at least 300 hours of review by a minimum of eight business and quality experts. Site-visited organizations receive over 1,000 hours of in-depth review. Every applicant receives an extensive feedback report highlighting strengths and areas to improve.
Continue Reading →
The Perspective on Pricing
I had the pleasure of writing this article for the special edition 2011-2012 “The Thinking Bigger – Guide for Entrepreneurs” publication that was placed on the news stands in October. We understand many of our blog readers are from outside the KC area so wanted to shared it here to help anyone who may be involved with setting product and service price points.
Focus on costs and goals to develop your pricing strategy.
Pricing a product or service is a tricky thing….too low and you’re not credible, too high and you may price yourself out of the opportunity of a lifetime. Mentors have helped me considerably over the years when it comes to setting the price list. I came from a world where prices were set by finance experts in the corporate world. Firm, fixed, margins, floor and ceilings were all words in my daily vocabulary but estimates, hours and time tracking were words rarely spoken. I knew if my small business was ever going to have a chance of making money then we would need serious help in determining profitable price points. I surround myself with smart people who ask me hard questions and expect me to spew out ROI, profit percentages and revenue targets in the blink of an eye. My mentors have also helped me establish a pricing strategy that supports our operations model, long-term goals and competitive advantage. Continue Reading →Steve Jobs takes medical leave of absence… now what?
It’s no longer breaking news that Steve Jobs, CEO of Apple, is taking a medical leave of absence. This is not the first time that Jobs has had to hand over day-to-day operations for medical reasons and, unfortunately, probably won’t be the last.
As with any company, the strength, and in this case, health, of the companies leader plays a vital role in the publics perception of the companies financial strength and viability. This is clear by Apple’s stock slump following the announcement of Jobs’ leave of absence. However, Apple has been in the situation before and appears to have plans already in place to make sure that the public feels comfortable that Apple is in good hands.
Continue Reading →
How We Create a Social Media Campaign
On January 16, 2011
In Brand Experience, Life Online, Process, Social Marketing
With 3 Comments
Permalink
Permalink
We are often asked, “How do you go about creating a social media campaign? Where do you start, what do you do, how do you know if it is working?” We decided to share how we answer these questions with all of you to get your feedback on our approach and hear from you on what you may do differently. Hubspot recently recognized our John Deere/Chip Foose campaign as one of their 11 online marketing success stories so thought that would be a good one to use as our example project.
Continue Reading →
How Social Media Has Changed Digital Design
This is an amazing presentation, well-designed itself, about how social media adoption in mass numbers has changed the way we designers approach projects, solve problems and meet needs these days.
Great line to remember: “Social media is bringing back humanity to all digital life. We are no longer users, consumers, shoppers. We are all people again.”
