1. To evaluate. Social media is a faster and more trustworthy way to find out information..from people you KNOW. Yes, we ask people about what to buy or where to eat most often but we are starting to use social media to evaluate even more important life decisions such as health care. Facebook allows you to quickly post a status..such as I’m looking for a new dentist..anyone have suggestions? All of a sudden you have this trusted network of family and friends letting you know the best dentist in town. More than 60 million consumers interact and discuss their health care online.
2. To learn. There is nothing like a recession to motivate and inspire people to learning something new. You mix in technology advancement and improved accessibility and the social media boom is a natural result. More people have access to the internet than ever before..almost 240 million internet users in the US alone. Wikis, forums and sites such as LinkedIn with their questions/answers section provide people information on just about any subject imaginable.
3. To interact. People like to talk to people…especially people who have similar interests. Twitter is great for interaction! You basically answer the question, “What are you doing” in 140 characters or less. It can take a little bit to get used to but once the comfort level kicks in it can become a valuable tool for you. I typically recommend people start by going to search.twitter.com and type in any word or topic you are interested in and hit enter. You will see all the tweets that are out there on that topic and the people who are talking about it…this is how I initially found people I wanted to follow and figured out how others were using twitter. It is a biological fact that people need people and social media makes it easy to formulate and grow those relationships that can make a difference in both your personal and professional life. I think what is really interesting is that 1 out of 8 married in the US met via social media last year. Social media removes barriers such as geography and time…you work, you have kids, you may not be able to interact socially until after the kids go to bed or before they get up in the morning…here is this interface that has people on it around the clock and there is someone out there who wants to talk to you about the same stuff you want to talk about.

• Assisting the Chief Creative Officer with the production and design of all Fresh ID and/or client materials, including but not limited to identities, publications, brochures, announcements, advertisements, posters, promotional materials, websites, e-commerce sites, web-based software, etc.
• Conducting research on clients, designers, publications, and other design-related topics.
• Preparation of correspondence, files, and other documents.
• Communication with clients and prospects directly as needed.

• The position will be located in Kansas City, MO, in the popular arts oriented Crossroads district. Relocation fees are not available – area candidates only will be considered.
• Mostly on-site work – this is not a remote position.

• The design intern will receive a total payment of $1,200 for the 10-week period of full-time work.  Payments will be received after 2 weeks, 6 weeks and 10 weeks.

• Excellent interpersonal and communication skills
• Ability to be analytical, work well with people, take design instruction to fulfill the art director’s vision as well as work independently and take initiative
• Proficient use of design programs such as Adobe Photoshop and Illustrator
• Great eye for, passion for, and experience with all kinds of design and typography – specifically user interface design and usability of websites
• Extreme attention to the finest pixel-accurate details of designing for the web
• Thorough, accurate, organized and efficient work habits
• Capacity to work under tight deadlines and juggle multiple projects

• You have very strong, or expert (X)HTML / CSS / JavaScript skills
• You keep up-to-date with web standards and browser issues
• You have expertise with Flash, either hand animating or Actionscript
• You are a great illustrator and can create icon sets and other illustrations
• You are social-media savvy and understand the benefit of popular social networks and how people use them for both personal and business reasons
• You will graduate soon and will be seeking employment with a company like ours!

“Many experienced business consultants reach a crossroads of deciding between remaining independent, or changing and growing into a larger company in order to achieve more. After working with Lisa Qualls at LightThread on various projects the past year, the synergy and complementing skills between us were too obvious to ignore. I knew she was the right person to take the helm and help Fresh ID grow into the future, so asking her to join me as a partner and take the CEO position made perfect sense. I have seen firsthand how dedicated Lisa is to our clients success and growth… she continually goes the extra mile for our customers, partners, staff and contractors.”