All posts in Entertainment

Sassano Surprise

 At Fresh ID we love to orchestrate surprises, make people smile and enjoy good food.

Working with local favorite Pandolfi’s Deli and Sporting Kansas City players Luke Sassano and Soony Saad, we got to coordinate a lunch for SKC fan Sydney Manning that she will never forget.

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Fresh ID’s Very Special Snow Day, with Soccer Players, Snowballs, Sports Fanatics & Social Media

If you follow any of the Fresh ID team on Twitter, you probably couldn’t have missed the snowbrawl mayhem we dove headfirst into yesterday. It actually began the night before, when I noticed Sporting KC, Kansas City’s pro MLS soccer team, who we follow and have met with before, posting about one of the players needing a hashtag for a snowball fight. Kei Kamara who hails from Kenema and is the forward for the team, had been tweeting about never having been in a snowball fight, and some fans from The Cauldron (Sporting KC’s most active fan group) were talking about rectifying that, and a plan was hatched. There are more details and a great post about it at the Sporting KC site.

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UnGeeked Elite!

ungeeked logoWe at the Fresh ID office are extremely excited for an event coming up on May 13-15 in Milwaukee, Wisconsin.  The event is called UnGeeked Elite and is a three day conference that highlights social media, marketing and branding forums.  The event has an excellent line-up of speakers including Olivier Blanchard, Chris Brogan, Scott Stratten, Dan Schawbel and others who are all well-known social media, marketing and branding experts.  In addition to gaining great insights from the experts, your ticket and attendance also gets you free copies of books by Chris Brogan, Sally Hogshead, Scott Stratten and Hubspot.  All of the information about the event and speakers can be found at the official UnGeeked Elite event page.

It will definitely be worth the price of admission (and if you register before May 12, you can get a huge discount)!  The event is being sponsored by SOHObiztube, a great online community that helps businesses manage brand message, value and promise.  Check it out at

ungeekedIf you are like us and can’t make it to Milwaukee but still want to attend the event, you can do so by purchasing a virtual event ticket.  Attending this way will give you access to our custom Twitterface page for the event.  You can check out the page here prior to the event. It will be password-protected for registered attendees only once the event starts.

The entire conference will be streamed using Livestream Pro, and, of course, you can always interact with those physically or virtually attending the conference via Twitter while watching the presentations.  If you purchase a ticket for all 3 days, you’ll save… tickets are available for each individual day for $99, and for the entire conference for $199. You can register for the event and purchase your ticket(s) by visiting the UnGeeked Eventbrite page.

For us, this is another little milestone in the life of the Twitterface product, which we will soon be renaming/rebranding to Intefy, by the way. This is our first virtual paid event, and the first time we will be able to have people tweet from the page using Twitter’s more secure oauth mechanism. We’re very excited, and looking forward to testing this process out with CD Vann and the (truly) Ungeeked Elite!

Fresh ID to Unveil Custom Chip Foose Tractor Live Online

The reveal will take place at the 2010 Commodity Classic in Anaheim, CA and shown online live at


KANSAS CITY, MISSOURI (March 3, 2010) – For the past 3 months, legendary automotive designer Chip Foose has been working with John Deere to produce a customized 1972 John Deere 4020 tractor. Thousands of people have been following the design and build process online through video “webisodes” made available at the website and on You Tube. Interest in the unveiling has reached a fever pitch, leading John Deere to produce the event live online in partnership with social media agency, Fresh ID. Anyone with an internet connection can watch the big reveal online at this Thursday, March 4th at 1:00 p.m. PST/4:00 p.m. EST.

The tractor is part of the unique Big Buck Customized 4020 Tractor Giveaway that customers can enter to win at their local John Deere dealer through June 30, 2010. John Deere chose Chip Foose to completely customize the tractor in a way that has never been done before to highlight sales incentives that run through April 30th 2010. The tractor will be on display at the John Deere booth throughout the 2010 Commodity Classic in Anaheim, California March 4-6 with online replays of the unveiling available at the website.

Following the unveiling, the tractor will tour the country as part of the John Deere Drive Green Tractor Experience where rural property owners, agricultural producers and other interested consumers can take advantage of the opportunity to operate and ask questions about the latest models of utility tractors and other equipment available from John Deere. The tractor, along with three gator utility vehicles, will be given away as part of the promotion. Rules for the giveaway as well as a complete schedule of Drive Green events can be found at

John Deere (Deere & Company — NYSE: DE) is a world leader in providing advanced products and services for agriculture, forestry, construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment. Since it was founded in 1837, the company has extended its heritage of integrity, quality, commitment and innovation around the globe.

Chip Foose is an internationally recognized automotive designer and fabricator best known for his work on custom hot rods. He starred in five seasons of Overhaulin’ on TLC. Foose’s unique style has earned him numerous industry awards, including the Ridler Award and Best of Show at SEMA (Specialty Equipment Market Association), as well as recognition in the Hot Rod Hall of Fame. Foose owns and operates a custom shop in Huntington Beach, California.

Fresh ID, LLC helps businesses around the world expand their business and reach their goals. By understanding companies from the inside out, Fresh ID designs intelligent solutions and products that help clients do business and engage with prospects and customers. Brand identity and monitoring, social media consultation and campaigns, web design, site socialization, interactive design, application development and user experience strategy are a few of the services offered by Fresh ID. More information about the company and the Twitterface application is available at and at

First Rant of 2010: Companies Who Don't Get the Value of Embedded Video

Dick Clark Productions, this post is dedicated to you… but you are far from the only guilty culprit in this matter. Please listen to this marketing message, courtesy of Fresh ID:

Let people embed your damn videos.

Seriously, it’s simple math. What’s one of the hardest things to do, from a marketing perspective, since everyone has some sort of budget limitation? (Tell us, Kristi, what???) KEEP your brand in front of people. Well, guess what? The tweens, baby boomers, companies, consultants, grandma’s and other folks who…

  • Like your video clip
  • Think to embed it
  • Do embed it
  • Share it with others (happily!)

… are not trying to rip off your content. They are SHARING it. For FREE. Helllooooo????? The lights in your eyes look like they’re on, but apparently there’s no one at home.

Why the rant? I wrote a personal post this morning, saying buh-bye to 2009, and was inspired by Jennifer Lopez’s “Louboutins” for the farewell song, so I embedded a clip from last night’s Rockin’ New Year’s Eve, where she performed it along with a few others. It was very cool. I check my blog just now, several hours later, and am informed that Dick Clark Productions has deemed this a copyright violation so they won’t allow the clip to be embedded. Blah.

So instead of promoting Dick Clark and how fun his event was last night, I’ll be promoting The Ellen Show – she also performed it there. It doesn’t quite match the festivity of last night, so I’m a little disappointed about that, but whatever.

And DCP, I won’t be linking to your clip. Tit for tat, my friend. I hope you will wake up sometime in this millenium – you and your worried, paranoid friends, and start to understand what it means for your message to be spread far and wide, crossing global boundaries, across the internet. You can tell who’s embedded the clip, I believe, with analytics, so geeeez… what is the big hairy deal?

It was so nice to see Dick Clark, the man himself, at the festivities with his wife and giving his closing remarks. He has been part of my life since I was born. Grow along with me and millions of others, Dick! Leave a legacy of adapting to change and continuing to be a great, passionate promoter of talent and performers. At least think about it.