This is an awesome video, shared by our friend Mr. Blanchard via Facebook the other day. If you own an ecommerce site or business, you need to watch this and realize that pure and utter disgust happens even faster on your own sites if the buying experience is not efficient, non-painful or the best case scenario: surprisingly delightful in comparison to other online purchasing experiences.
Want to do something fun and informative with your staff? Stage your own “checkout in real-life” and follow the process your buyers go through – this works for retail checkouts also, or phone purchases… no one should know before you do the problems, glitches and workarounds it takes to buy something from your company. Tape it to share and remember later, and once you make improvements, you can do this again and see if there really is a significant change for the better – or just a minor one that’s not going to really impact sales.
If you’re a company that needs help with this, give us a shout! We do user experience assessment and virtual visual merchandising as well as ecommerce site design. Go sell!
All posts in Ecommerce
Are You Checking Out When Designing Checkout Online?
On May 1, 2012
In Customer Experience, Ecommerce, Human Factors, Restaurants & Hospitality, Retail, User Experience
With No Comments
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WordPress vs. Tumblr – A Simple Overview
This post, originally published a year ago, has been updated as of December 3, 2011 to reflect changes on both platforms and offer new ideas. This is the single most-read post on our site, and daily searches of WordPress vs. Tumblr and Tumblr vs. WordPress is how people find it – so apparently lots of folks are debating this question!
The ever evolving world of blog platforms can be confusing so we try to help our clients understand the basic differences between the options they are considering. Much of the discussion regarding platform benefits is often slanted from a developers point of view, making it a bit frustrating and hard to understand for someone who isn’t living in the coding world. Therefore, we created this quick and easy overview to help our non-techy friends grasp the “so what” of both platforms.
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Fresh ALERT: New Etsy Feature Will Let Users Find You by Email by Default
This post could be titled “The Almost Perfect Way to Make a Security Change on a Social Site”
This morning I got the following email from Etsy. We sell some templates there so this is in reference to a new site feature that will go live in the next few weeks:
The Etsy-Twitter-Tumblr Triumvirate
On January 9, 2011
In Advertising, Ecommerce, Fresh ID, Social Marketing, Twitter
With 1 Comment
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This post is primarily meant for Etsy sellers. (We are one now too!) There are currently 273,270 active Etsy sellers, people signing up as members at a rate of over 300,000 per month, and in November 2010 Etsy broke a sales record of over 2 million items sold in one month. So how can sellers expand their reach, have more fun selling and increase their sales potential? By adding some other social networks to their mix of daily activities!
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How To Enhance Your Tumblr Site