These days, a coordinated, professional presence for your brand is as important across the disparate platforms as it is for your site, print collateral or other digital communications.
Your prospects and customers are looking for you on these platforms, whether you realize it or not. Your competitors may already be there, or there may be opportunities for lead generation of people randomly seeking referrals for various types of services and products. While not a
replacement for a professional site of your own, these channels have become an important brand extension for companies of all sizes. Fresh ID specializes in social media by design. This is how we can help you…
Step 1 | Unraveling the Mystery
This special report is a one-time fee and takes approximately one month to complete. You can follow along as we discover information about your social and online presence online.
Our
Social ID audit, analysis and recommendations report is the pin on the “you are here” map of the online space. A team of researchers and analysts dig into the state of your business online and offline and at the end of one month, we deliver a comprehensive report with an extensive list of industry influencer’s and brand advocates, in-depth analysis, and if you desire, strategic and tactical recommendations of things we would focus on if we were you, based on your resources and business goals.
Should you decide to hire us to help you move forward, great! If not, you’ll be armed with tons of information to make some decisions and plan accordingly. The report will also help you make your business better from a revenue, retention and customer service perspective while preparing you to tackle the world of social communications.
Step 2 | Establishing the Foundation
Most of this work is done for a project-based cost, or as part of a monthly retainer package for clients.
First impressions matter, whether on Twitter, your website, or any other public and visible representation of your brand. Our custom designed profiles will coordinate with your brand or give you a new one. We can also train your staff on how to use Twitter effectively to communicate with leads, customers, and random folks who follow you in an engaging, non-intrusive way, as well as provide ongoing consulting and Twitter app development or site integration.
Give your business the extra edge with custom tabs that are visually inviting and explain what you can do for people. Even better? Inject a dose of fun or humor into custom tabs to pull folks in. People on Facebook are often in a more relaxed mode than when using other channels. How you approach making updates and putting content into this channel is important and we can help you learn to make Facebook an important business tool and not merely a distraction from other duties.
You don’t have to produce live video content to take advantage of having a branded YouTube channel. We use ours for inspirational and educational videos on design, social media, marketing and more. YouTube is one of the most visited social sites online, so take advantage of the volume of visitors and add video to your mix of media if you want to capture the interest of younger consumers especially. We can also help you produce professional video content for your channel.
Respected as a meaningful recruitment tool, more and more companies are actively participating on Linked In. Do you need to establish your executives and employees as industry thought leaders? Let us help you understand the benefits of participating in Groups, sharing your knowledge in Answers and establishing a company presence on this professional focused network.
We designed and developed
Intefy to be a multi-column, multi-account Twitter client that was public facing and branded, and to date it is still the only Twitter client of its kind. Our clients use Intefy for Twitter chats mixed with live streaming video, bringing conference events to an online audience (called hybrid virtual events), to offer focused tweets on niche topics, keep an eye on competitors and more. Brand your social media activity on one page and embed it to bring the conversation to your primary hub – your own site!
So many companies have started
blogging but the push-out, no comments method they employ is never going to help you create the community you desire. We can help you begin blogging, aid with content ideas and planning, set up an editorial calendar and train staff in the art of blogging as well as why it’s important. We can design a custom blog for you in WordPress or redesign your entire existing site in WordPress so you have the ability to update content instantly without requiring a web designer or IT department to help! (This freshid.com site is a WordPress site.)
Step 3 | Engaging in Conversation
We offer services on monthly, quarterly or annual retainer for various types of clients, once the foundation is laid. This is the ultimate goal of all the effort to get online with branded assets and establish a presence – that they will be used to change and improve your business!
Every day, in addition to emailing, phone calling, texting, skyping and actual in-person conversations, we also tweet, post Facebook updates, respond to people in Twitter dm’s or Facebook messages, answer questions on LinkedIn, and more. We do this because our prospects and clients and even former clients who pop back up with a question or need, are in these places. We do business where they want to do business, and it’s as natural as brushing our teeth. We can help you overcome the fear of social media taking over your life, understand how to set up alerts and notifications so you don’t have to be constantly checking, and how to use different tools to manage all your online assets. Understanding how to provide basic customer service or information via social channels is the first step toward using them for marketing or earning revenue.
We can create a package of services (usually done on monthly retainer for a period of time) designed to help you utilize local search, review sites, mobile searchers, and major search platforms to aid in driving traffic to your sites or online stores. If people can’t find you when they’re searching for your product, service or business type, that’s a problem. Our SEO packages can help solve it.
Clients hire us on a retainer basis for a 6 or 12 month period to do social media communications and research for them, as well as to design and execute social campaigns or help them add to their online assets in some way. We provide strategy, planning, design, development, implementation of programs and monthly reporting for retainer clients. We can also set up reporting only for you on a monthly retainer so you don’t have to keep up with and analyze all the activity yourself.
Becoming a social business is a gradual evolution, not an overnight process. Being “social” is not merely pushing marketing information out to people who will follow you on Twitter and Facebook, nor is it providing customer service via these channels. If you don’t allow the interactions to fundamentally change how and why you do business, they are not being utilized as they could. Real people offer real and often candid insights into your brand, your company, your staff interaction and your products and services. How you take on using this insight and ability to quickly interact with those who might care about your brand, is going to define your company. You can have a social media culture, or a social media page up on various sites… if you want to let the data and the conversations and the highs and lows along the way change your organization for the better, we want to help you do it!
