We design experiences. For sales, brands, users,
customers, employees, social campaigns and more.

How a potential or existing customer feels when they use your products, visit your site or office, or receive information about what you have to offer isn’t out of your control. It’s all part of a well-crafted, calculated business strategy, and we know how to create an experience that will engage people and get results.

Fresh ID wants to be part of your team and part of your success. And we do that by getting to know your business from the inside out, presenting the right image to the appropriate audience, and impacting your customers, stockholders and employees with a coordinated mix of integrated marketing, brand implementation and user experience designed to meet your goals.

Why choose Fresh ID? 

Lisa Qualls,
Chief Executive Officer

An 18-year technology and business management veteran Lisa is co-owner and Chief Executive Officer for Fresh ID. Lisa delivers high-energy, fun, and a broad array of professional experience to her client engagements. She has held a variety of leadership positions in sales, program management, product development, business integration and executive management. With a strong reputation in the industry for her customer-first leadership approach, she enjoys building relationships, has a passion for communication and is a creative problem solver.

Lisa successfully built, managed, and consulted on teams that developed over $1B in sales opportunities, implemented a $100M next-generation technology program and program managed a $75M technology migration & system integration effort. She has worked with global companies such as Cisco, Sprint, General Electric and John Deere. She co-founded LightThread, LLC developing a successful next generation strategy, integrated services and web development firm specializing in optimizing business performance and brand.

Lisa currently serves as President of Social Media Club Kansas City, volunteers as a member on the Blue Springs Officials Association executive board, and often speaks on topics such as business integration, digital tools and social media.

Lisa is a strong community advocate and has led national campaign efforts within Sprint Nextel for non-profits such as March of Dimes, Harvesters and United Way. Lisa completed her undergraduate work at University of Central Missouri, received a Master’s Certificate in Project Management from George Washington University and is PMP certified.

Find Lisa online at…

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Kristi Colvin
Founder, Chief Creative Officer 

Kristi Colvin has been creating business communications since 1993 for leading software organizations and small-to-medium size start-up companies, primarily as a self-employed business owner. A foundation in print design and retail visual merchandising, led to web site design, user interface design (gui design + information architecture + branding + usability) and she specializes in making product and brand experiences better for users, customers and employees.

Working as both an independent consultant for a diverse clientele and a user experience manager for several software companies has given her many opportunities to help businesses and organizations improve their image, meet business goals (like entering new markets, surpassing a competitor or becoming acquired) and increase revenues.

Kristi currently directs a full range of design, user experience, brand and development services for clients as a partner in Fresh ID, LLC, based in downtown Kansas City. Kristi founded Fresh ID in 2002 and asked Lisa Qualls to join her as Partner and CEO in 2010. A bona fide Twitter addict and power user, in 2008 she created the Twitterface platform, now a Fresh ID product. In 2009 she was frequently interviewed and asked about Twitter and is mentioned in the book Twitterville. In January 2010 she was named one of Forbes 14 Power Women to Follow on Twitter. She writes about user and brand experience and social media marketing and customer care in The Arboretum, Fresh ID’s blog, and about Twitter at the Twitterface.me site.

In addition to her extensive work experience, Kristi was very active in the design and usability communities when living in Texas as Co-Founder of the Houston Chapter of Digital Eve and Founder of the Houston Chapter of Webgrrls International. She has been a member of the Usability Professionals Association and is a Certified Usability Analyst by Human Factors International.

Kristi lives with husband Tim and their two pets in rural Kansas and resides in Kansas City during the work week. She previously lived in Houston and Dallas, Texas and grew up in Wichita Falls, Texas, where she still returns to visit family.

Find Kristi online at…

Twitter
Linked In
Facebook