Modern Web Design Doesn’t Have to Mean Black, White & Minimal

So many website themes professing to be “modern” or Swiss-influenced are extremely stark, minimalistic layouts with no color at all. Black, white, gray… at a certain point it just becomes boring.

Enter Modernline. Though blue is certainly used in corporate web design a lot, the rarely-used pairing of dark navy and bright pink (sort of an Indian pink-red) is such a refreshing change it practically leaps off the screen. Let’s explore this brand (which appears to be a wholesaler or retailer of residential and commercial building materials) and take a look at some interesting design choices that make this brand a stand-out (even though I can’t read a word of it!)

Hitting the homepage is like stepping into a sleek modern showroom. The focus is on the color scheme and getting a glimpse of beautiful decor in different key categories. The brand names are featured at the bottom in grayscale for uniformity.

Interior pages are a little bit of a let-down after this beautiful entrance. I’d love to see this site use the narrow teaser strips at the top of section pages (and maybe rotate them on-page or on page refresh) to give these more graphic appeal. A slider of these different options would be nice too, or some other way of presenting them.

They have designed a really special side contact form though, with modern icons in the form fields. This is a great look and not something you often see… a nice detail for an otherwise mundane call-to-action.

The header contains a subtle, fun way to reveal the phone number and email address – mouse over the icons and you see them pop up.